Local National & European Campaigns:
Danielle has worked on some of Northern Ireland’s largest local, national and European environmental campaigns including Love Food Hate Waste, European Week for Waste Reduction, Recycle Week and Recycle Now.
These campaigns were driven out via a wide marketing mix including advertising (outdoor, radio and television), media engagement (radio and press), content driven strategies, events, social media, training and workshops.
Danielle helped these campaigns secure an increase of website engagement by 800%, develop over 60 active partnerships across the public, private and charity sector, achieved second place for Northern Ireland from 19 competing countries and 35 competing regions and oversaw the coordination of all Local Authorities across Northern Ireland to come together in a joint advertising programme.